PepsiCo Design and Innovation

United States of America | Total Awards: 128 | Total Score: 532

PepsiCo Design and Innovation Specializations and Capabilities

Category	Ranking	Awards	Score
Packaging Design	1	71	286
Food, Beverage and Culinary Arts Design	1	19	94
Advertising, Marketing and Communication Design	2	9	38
Event and Happening Design	2	8	37
Graphics Design	2	3	10
Graphics, Illustration and Visual Communication Design	51	2	10
Limited Edition and Custom Design	2	4	9
Interface, Interaction and User Experience Design	8	2	9
Social Design	5	2	6
Fashion and Travel Accessories Design	23	1	5
Interior Space and Exhibition Design	1175	1	4
Sustainable Products, Projects and Green Design	22	1	4
Mobile Technologies, Applications and Software Design	28	1	4
Spatial Design	31	1	4
Bakeware, Tableware, Drinkware and Cookware Design	65	1	4
Digital and Electronic Device Design	63	1	4
Circular Economy and Waste Reduction Design	1	1	4

Statistical Data on PepsiCo Design and Innovation

Awards Distribution

Award Categories

Overall Statistics

Total Awards: 128
Total Score: 532
Average Score: 4.16
Top Categories:
- 71 awards in Packaging Design Worldwide.
- 19 awards in Food, Beverage and Culinary Arts Design Worldwide.
- 9 awards in Advertising, Marketing and Communication Design Worldwide.
- 8 awards in Event and Happening Design Worldwide.
- 3 awards in Graphics Design Worldwide.

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Featured Award-Winning Designs of PepsiCo Design and Innovation

Pepsi Big Football Event LTO

Pepsi Big Football Event LTO

Primary Function

Beverage Packaging

Description

Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2024	PepsiCo

Lays Dungeons and Dragons

Lays Dungeons and Dragons

Primary Function

Food Packaging

Description

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2024	PepsiCo

Pepsi New Year 2022 LTO

Pepsi New Year 2022 LTO

Primary Function

Beverage Packaging

Description

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

Details

Category	Award Status	Year	Designed For
Packaging Design	Gold	2022

MTN Dew Cake-Smash

MTN Dew Cake-Smash

Primary Function

Beverage Packaging

Description

Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.

Details

Category	Award Status	Year	Designed For
Packaging Design	Gold	2022

Lifewtr Series 7: Art through Technology

Lifewtr Series 7: Art through Technology

Primary Function

Packaging

Description

With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.

Details

Category	Award Status	Year	Designed For
Packaging Design	Platinum	2020	PepsiCo Design and Innovation

Rockstar Spotlight Studios

Rockstar Spotlight Studios

Primary Function

Brand Experience

Description

As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.

Details

Category	Award Status	Year	Designed For
Advertising, Marketing and Communication Design	Silver	2023

Lay's More Belgian Really Impossible

Lay's More Belgian Really Impossible

Primary Function

Food Package Design

Description

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2023	PepsiCo Design & Innovation

Pepsi Super Bowl LVII Alumitek

Pepsi Super Bowl LVII Alumitek

Primary Function

Beverage Packaging

Description

Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2024	PepsiCo

Mirinda Plus Restage

Mirinda Plus Restage

Primary Function

Beverage Packaging

Description

Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda Plus features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda Plus as a go-to evening beverage for the Egyptian market, it is a vibrant revamp that makes an impact day and night.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2024	PepsiCo

Pepsi x Spotify

Pepsi x Spotify

Primary Function

Beverage Packaging

Description

Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2024	PepsiCo

7Up Destinations Venezuela

7Up Destinations Venezuela

Primary Function

Beverage Packaging

Description

7Up Destinations Venezuela is delivering vacation vibes with their Destinations campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2024	PepsiCo

Pepsi Culture Can Series

Pepsi Culture Can Series

Primary Function

Beverage

Description

Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.

Details

Category	Award Status	Year	Designed For
Packaging Design	Gold	2021	PepsiCo Design & Innovation

Gatorade GX Patch and APP

Gatorade GX Patch and APP

Primary Function

Mobile Application

Description

For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.

Details

Category	Award Status	Year	Designed For
Mobile Technologies, Applications and Software Design	Silver	2022

Aqua Minerale Redesign

Aqua Minerale Redesign

Primary Function

Beverage Packaging

Description

Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2022

Neon Zebra Brand Launch

Primary Function

Beverage Packaging

Description

Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It's the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2022

Mirinda Global Refresh

Mirinda Global Refresh

Primary Function

Beverage Packaging

Description

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2024	PepsiCo

Doritos Solid Black 2023

Doritos Solid Black 2023

Primary Function

Food Packaging

Description

As part of Solid Black, the team ongoing Doritos initiative that supports Black innovators and changemakers, the design team has scaled annual limited edition series into a collaboration driven platform that amplifies Black artists. For the third Doritos and Solid Black series, it commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for limited-edition packaging.

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2024	PepsiCo

Gatorade Fuel Rover

Gatorade Fuel Rover

Primary Function

Sports and Beverage

Description

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

Details

Category	Award Status	Year	Designed For
Advertising, Marketing and Communication Design	Bronze	2023

Lay's x Stranger Things

Lay's x Stranger Things

Primary Function

Food Packaging

Description

The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.

Details

Category	Award Status	Year	Designed For
Limited Edition and Custom Design	Bronze	2023

Gatorade x Go Rigo

Gatorade x Go Rigo

Primary Function

Product Design

Description

Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.

Details

Category	Award Status	Year	Designed For
Social Design	Bronze	2023

Off the Eaten Path

Off the Eaten Path

Primary Function

Packaging

Description

Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Details

Category	Award Status	Year	Designed For
Packaging Design	Gold	2020	PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience

Game Fuel PRO-AM Consumer Experience

Primary Function

Experiential

Description

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Details

Category	Award Status	Year	Designed For
Event and Happening Design	Gold	2020	PepsiCo Design and Innovation

Lays Heartwork

Lays Heartwork

Primary Function

Campaign

Description

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

Details

Category	Award Status	Year	Designed For
Advertising, Marketing and Communication Design	Silver	2021	PepsiCo Design & Innovation

Pepsi Mom Handworks

Pepsi Mom Handworks

Primary Function

Beverage

Description

This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mom Handworks Cooperative Program. Pepsi and Mom Handworks kicked off their partnership as a part of the 2019 to bring joy and happiness to Chinese homes for New Year Campaign and also they can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2021	PepsiCo Design & Innovation

Tazo Refresh

Tazo Refresh

Primary Function

Beverage

Description

Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2021	PepsiCo Design & Innovation

Pepsi Black x Digital Shanghai FW 2023

Pepsi Black x Digital Shanghai FW 2023

Primary Function

Beverage Packaging

Description

To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe, PepsiCo Design and Innovation designed a dynamic, visually arresting Pepsi Black that can be elevated with abstract swaths of bold color in two different color tones. They fractured the experimental illustration and then reassembled the broken pieces of color to symbolize the transformative impact of technology on communication, fashion, retail, and innovation.

Details

Category	Award Status	Year	Designed For
Limited Edition and Custom Design	Iron	2023

Doritos W and Y

Doritos W and Y

Primary Function

Food Packaging

Description

Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.

Details

Category	Award Status	Year	Designed For
Limited Edition and Custom Design	Iron	2023

Lay's Smiles Campaign

Lay's Smiles Campaign

Primary Function

Food Packaging

Description

After a challenging year, Lay's felt the world could use a dose of happiness. So Lay's launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation a move for Lay's to take a big step forward in establishing itself as a purposeful brand. The Lay's Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2022

Lay's Love

Lay's Love

Primary Function

Packaging

Description

What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limited edition flavors, Lay's Herby Crush and Lay's Cheesy Love, in the run up to Valentine's Day 2021 to make the celebrations an "affair to remember". The colorful packs were designed to be flavor forward, donning a bold script in the center of the bag.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2022

Mtn Dew AMP Game Fuel Launch

Mtn Dew AMP Game Fuel Launch

Primary Function

Packaging

Description

Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2020	PepsiCo Design and Innovation

Lay's 2021 Mood Match

Lay's 2021 Mood Match

Primary Function

Food Packaging

Description

When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay's fans. With that in mind, Lay's 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese and Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2022

Mirinda Vintage Special Edition

Mirinda Vintage Special Edition

Primary Function

Beverage Packaging

Description

On the label, the instantly recognizable orange shaped logo is front and center, with the Mirinda name spelled out in bubble like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2022

Lay's Flavor Swap Influencer Kit

Lay's Flavor Swap Influencer Kit

Primary Function

Food Packaging

Description

For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2022

Bubly Bounce

Bubly Bounce

Primary Function

Beverage Packaging

Description

When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine-energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2022

Out Here Its Dew

Out Here Its Dew

Primary Function

Campaign

Description

With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.

Details

Category	Award Status	Year	Designed For
Advertising, Marketing and Communication Design	Bronze	2021	PepsiCo Design & Innovation

Game Fuel Team Optic Champions Can

Game Fuel Team Optic Champions Can

Primary Function

Packaging

Description

Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2020	PepsiCo Design and Innovation

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