Hong Kong Trade Development Council

Hong Kong (China) | Total Awards: 17 | Total Score: 64

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.

Hong Kong Trade Development Council Specializations and Capabilities

Category	Ranking	Awards	Score
Event and Happening Design	1	16	61
Interior Space and Exhibition Design	1786	1	3

Statistical Data on Hong Kong Trade Development Council

Awards Distribution

Award Categories

Overall Statistics

Total Awards: 17
Total Score: 64
Average Score: 3.76
Top Categories:
- 16 awards in Event and Happening Design Worldwide.
- 1 awards in Interior Space and Exhibition Design Worldwide.

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Featured Award-Winning Designs of Hong Kong Trade Development Council

Art Of Living

Art Of Living

Primary Function

Installations

Description

The organiser for the Hong Kong Houseware Fair had 2 objectives. Firstly, to elevate the show’s image, secondly was provide a physical trend forecast display area. From this, a welcome/signage installation was created at the venue’s main foyer and exhibition hall entry inspired by the trend research. Selective colours and forms were used to create abstract interior settings. For the physical trend forecast display 4 categories of future trends provided by the houseware industry were curated in a similar visual merchandising technique to narrate the stories of the displays to the visitors.

Details

Category	Award Status	Year	Designed For
Event and Happening Design	Silver	2020	Hong Kong Trade Development Council

Centrestage 2018

Centrestage 2018

Primary Function

Event Organisers Space

Description

Centrestage being one of Asia’s premium fashion events was held at the Hong Kong Convention and Exhibition Centre for 4 days. Over 220 fashion brands occupied a 7000 square meter area. The event organiser gave 3 communal areas at the event to elevate the show’s ambience. To reflect the design concept, Tomorrow Lab a series of futuristic industrial laboratory themes were created to evoke the visitors’ imagination. Various installations were developed, starting at the venue’s entry concourse area then leading into the exhibition hall’s central display and catwalk arena.

Details

Category	Award Status	Year	Designed For
Event and Happening Design	Silver	2020	Hong Kong Trade Development Council

Capsules of Wonder

Capsules of Wonder

Primary Function

Introductory Passageway

Description

Located separately in a specialized hall at the Hong Kong Watch and Clock Fair, the Salon de TE was created as a marketing component accessible to both public and media. It would contain 4 zones showcasing over 140 international watch brands. To differentiate the Salon de TE apart, the event organizer requested an 1800 square meter introductory passageway design. From this, an interactive experience to engage the visitors was created under the concept Capsules of Wonder. Besides this challenge, only 3 days were allowed for the onsite production.

Details

Category	Award Status	Year	Designed For
Event and Happening Design	Bronze	2020	Hong Kong Trade Development Council

Fashion Launderette

Fashion Launderette

Primary Function

Installation Space

Description

An image uplift for the 2019 Hong Kong Fashion Week was required by the event organiser to stimulate the visitors’ attention and to subconsciously show the latest seasonal trend colours. From this a fun thematic approach was developed, inspired by 1980’s laundromat interiors genre under the name Fashion Launderette. The theme would start with a welcome installation, then an entrance treatment for the main hall. Followed by a multi-functional space for seminars and cocktail receptions etc. located inside the hall for fashion shows.

Details

Category	Award Status	Year	Designed For
Event and Happening Design	Bronze	2020	Hong Kong Trade Development Council

Modern Odyssey

Modern Odyssey

Primary Function

Installation Spaces

Description

With only 3 days for the onsite setup, the design challenging was to create an dominant theme to connect and uplift the overall image of the 2019 Hong Kong International Jewellery Show. As such the design concept Modern Odyssey was developed. This concept was based on research from different cultures and civilisations influencing jewellery design in the past. Ancient Greek mythology seemed most ideal, as it provided many symbolisms from various deities that were used to decorate the various specialised locations within this show.

Details

Category	Award Status	Year	Designed For
Interior Space and Exhibition Design	Bronze	2020	Hong Kong Trade Development Council

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Client Testimonoal

Platinum Design Award Winner: World-class, super excellent, highly professional, inspirational, creative and original design work that comply with industry best practices. Contributes 6 positive points towards rankings. Designers with higher scores are ranked at the very top.

Platinum Design Award

+6 pts

Client Testimonoal

Gold Design Award Winner : Super excellent and highly professional, inspirational, creative and original design work that comply with industry best practices. Contributes 5 positive points towards rankings. Designers with higher scores are ranked at the very top.

Gold Design Award

+5 pts

Client Testimonoal

Silver Design Award Winner : Excellent and professional, creative and original design work that comply with industry best practices. Contributes 4 positive points towards rankings. Designers with higher scores are ranked at the very top.

Silver Design Award

+4 pts

Client Testimonoal

Bronze Design Award Winner : Excellent and professional and creative design work that comply with industry best practices. Contributes 3 positive points towards rankings. Designers with higher scores are ranked at the very top.

Bronze Design Award

+3 pts

Client Testimonoal

Iron Design Award Winner : Excellent and professional design work that comply with industry best practices. Contributes 2 positive points towards rankings. Designers with higher scores are ranked at the very top.

Iron Design Award

+2 pts

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