Cayrani Yap
Singapore | Total Awards: 1 | Total Score: 2
As an in house Creative, it’s her responsibility to introduce the brand to wide range of consumers. To educate the benefits and privileges which the brand provides. To convey the right message visually and yet to understand consumer thinking are parts of her job, especially in-house. Directly communicating with the clients from different business units would provide interesting insights, challenging yet interesting.
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