China | Total Awards: 3 | Total Score: 12
He believes that the essence of design is innovation, invention, and problem solving. Most people see design work only as a means to a living. But in his eyes, design should be given more meaning, including improving people's aesthetic level and promoting design innovation in the market, no matter how small your project is, it should not be ignored.
VIEW DESIGNS| Category | Ranking | Awards | Score |
|---|---|---|---|
| Packaging Design | 121 | 2 | 8 |
| Graphics, Illustration and Visual Communication Design | 243 | 1 | 4 |
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Read The InterviewVisual Identity
The Wise Tribe is an education organization that focuses on children between 0 and 12 years old. The brand's Chinese name "weisi" is a homonym for "wise" in English, which also means "thinking". They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities. Therefore, the brand should be like children, with infinite imagination space.
| Category | Award Status | Year | Designed For |
|---|---|---|---|
| Graphics, Illustration and Visual Communication Design | Silver | 2020 | WiseTribe education |
Packaging Design
This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact.
| Category | Award Status | Year | Designed For |
|---|---|---|---|
| Packaging Design | Bronze | 2020 | ccpuerh |
Platinum Design Award Winner: World-class, super excellent, highly professional, inspirational, creative and original design work that comply with industry best practices. Contributes 6 positive points towards rankings. Designers with higher scores are ranked at the very top.
Gold Design Award Winner : Super excellent and highly professional, inspirational, creative and original design work that comply with industry best practices. Contributes 5 positive points towards rankings. Designers with higher scores are ranked at the very top.
Silver Design Award Winner : Excellent and professional, creative and original design work that comply with industry best practices. Contributes 4 positive points towards rankings. Designers with higher scores are ranked at the very top.
Bronze Design Award Winner : Excellent and professional and creative design work that comply with industry best practices. Contributes 3 positive points towards rankings. Designers with higher scores are ranked at the very top.
Iron Design Award Winner : Excellent and professional design work that comply with industry best practices. Contributes 2 positive points towards rankings. Designers with higher scores are ranked at the very top.
A' Design Award is one of the World’s largest and most influential design accolades, organized in all creative industries and economic sectors, accepting concept and realized designs from all countries and all entities. The ultimate aim of A’ Design Award is to create a global appreciation and understanding of good design, to push designers worldwide to create superior products, projects and experiences that benefit and advance society.
