Jin Zhang

China | Total Awards: 12 | Total Score: 33

Jin Zhang, also known as Sanbu, has been continuously engaged in brand and product packaging strategy, design, and practice for 15 years. In 2020, he founded the Wuhan Sanbu brand design and also served as the chief designer, He is the most popular design force in central China. He also serves as Vice President of Wuhan Designer Salon, National Member of the Design Committee of the China Packaging Federation, Member of CDS Chinese Designer Salon, and Practical Mentor of Design Majors in Four Universities in China. Jin Zhang excels in creating brand and product packaging designs that combine aesthetic and commercial value by combining cultural and emotional elements to create core differences. He has long provided services to well-known brands such as Yellow Crane Tower, Yingbo Jinlongquan Beer, and TsingTao Beer, and his design works have won more than 130 professional design awards at home and abroad. including New York TDC Awards,Communication Arts, Graphics Gold Award, MUSE Platinum Award, A'Design Silver Award, IDA Silver Award, the DNA Paris Design Award, the German Best Brand Award, New York Product Design Award Silver Award, the Taiwan Gold Dot Award, Red Cotton Design Award, China Star Silver Award, Central South Star Gold Award, etc.

Jin Zhang Specializations and Capabilities

Category	Ranking	Awards	Score
Packaging Design	18	12	33

Statistical Data on Jin Zhang

Awards Distribution

Award Categories

Overall Statistics

Total Awards: 12
Total Score: 33
Average Score: 2.75
Top Categories:
- 12 awards in Packaging Design Worldwide.

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Featured Award-Winning Designs of Jin Zhang

Yellow Crane Tower

Yellow Crane Tower

Primary Function

Water Packaging

Description

This is a drinking natural spring water produced by the Yellow Crane Tower. The designer uses the method of drawing characters to break the boundary between text and graphics, integrating the 3500 year old culture of Wuhan into the three characters of Yellow Crane Tower, continuously strengthening the brand and urban context. The bottle cap design inspiration comes from the crane driving immortal in White Cloud Yellow Crane, conveying the immortal charm of the Yellow Crane Tower.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2024	Wuhan Sanbu Brand Design

Passion Fruit

Passion Fruit

Primary Function

Beer

Description

2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, which becomes an important visual element of this package. At the same time, this is a craft beer with a passion fruit flavor. The designer uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops in brewing beer, to create a vibrant scene, highlighting the refreshing taste of passion fruit.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2024	Wuhan Sanbu Brand Design

Jinlongquan

Jinlongquan

Primary Function

Beer Packaging

Description

Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2022	InBev jinlongquan beer (Hubei) Co., Ltd

Hao Prawns

Hao Prawns

Primary Function

Seasoning Packaging

Description

Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand.

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2024	Wuhan Sanbu Brand Design

Huanghelou

Huanghelou

Primary Function

Beer Packaging

Description

The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2023	Huanghelou

Jinlongquan Beer

Jinlongquan Beer

Primary Function

Gift Box

Description

This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people, including young people, of their memories and achieve good emotional interaction. The designer used corrugated cardboard box to design, which is practical, environment-friendly and cost saving. At the same time, he skillfully opened three round holes on the front of the gift box, which can intuitively see different types of beer products inside, achieving a three-layer design of emotion, environmental protection and function.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2023	InBev jinlongquan beer (Hubei) Co., Ltd

Tsingtao 9 Degrees

Tsingtao 9 Degrees

Primary Function

Beer Packaging

Description

Tsingtao Beer is one of the most famous beer brands in China. On the basis of highlighting the brand, the brand side needs to show the local characteristics of each province. The designer uses Hubei's most representative "Yellow Crane Tower" to show the local characteristics. In addition, Xiangyun, Crane, and the bottleneck "Phoenix Feather" (Hubei is very fond of Phoenix) make the whole picture more flexible; At the same time, highlight the "9 degree", the biggest selling point of the product, to effectively promote sales.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2023	Tsingtao Beer

Golden Cat

Golden Cat

Primary Function

Beer

Description

This is a beer for night consumption. The designer has selected the cat that consumers like very much as the main image to design, so that the beer can quickly establish emotional connection with consumers while increasing the intimacy. At the same time, the cat that likes night activities is very consistent with the consumption time (night consumption) positioning of this wine. Finally, the designer also used classic European patterns for decoration, making the whole beer label full of delicacy.

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2023	InBev jinlongquan beer (Hubei) Co., Ltd

Xiaoxiancao

Xiaoxiancao

Primary Function

Tea Bag

Description

Through the study of the origin of tea bags, the designer determined the story in the Tang Dynasty, and took the tea drinking with the sleeves covering the mouth as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2022	Xiao xian cao

Ying Hua Qing Su

Ying Hua Qing Su

Primary Function

Packaging

Description

The front of the gift box is covered with cherry blossoms, matching with the landmark buildings in Wuhan, showing the vitality of spring and local characteristics. The swallow with love letter gives the picture romantic emotion, the characters in the 1990s add a sense of retro, highlighting the characteristics of the century old craftsmanship of the brand. The inner box design can be cleverly folded into the shape of cherry blossom, which matches with the blue bottom box of the lake, forming the aesthetic feeling of Cherry Blossom falling on the lake.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2022	Ying Hua Qing Su

Zhu Xixi

Zhu Xixi

Primary Function

Gift Box

Description

2022 is the year of the tiger in the Chinese lunar calendar. The most direct way is to use tiger graphics. The designer uses the similar pronunciation of tiger and blessing in Chinese, and uses five tigers to express wu fu lin men (a Chinese idiom, commonly used in New Years). use idioms and graphics to form double New Year's blessings. Bold orange and green contrasting colors make the whole package more stylish. The box can be used as a decorative painting, and at the same time, there is a colorable tiger picture for people to interact.

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2022	Wuhan Sanbu Brand Design

Jinlongquan Yanzhi

Jinlongquan Yanzhi

Primary Function

Packaging

Description

Jinlongquan brand has been in Hubei for more than 40 years. This time, it creates a series of beer that can represent Hubei culture. The designer uses Chinese calligraphy to express the dialect culture. At the same time, he paints the most representative buildings and water system in Hubei (Hubei has the reputation of being a province with thousands of lakes), characters and consumption scenes, and integrates more flavor of life and sense of fashion. People can talk about the dialect on the bottle. Take a look at your hometown in the illustration to enhance the interaction with consumers.

Details

Category	Award Status	Year	Designed For
Packaging Design	Iron	2022	InBev jinlongquan beer (Hubei)

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