China | Total Awards: 1 | Total Score: 3
Mengyi Xie is a senior brand designer in Shanghai. He has been engaged in the practice, research and teaching of brand image design and visual communication for more than ten years.
VIEW DESIGNS| Category | Ranking | Awards | Score |
|---|---|---|---|
| Graphics, Illustration and Visual Communication Design | 444 | 1 | 3 |
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Read The InterviewBranding
This work is about the story of communication. Based on the main logo, a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. From Quipu-Knotted strings for information collection in prehistoric civilization to the age of AI, the logo family shows a whole history of communication technology of human. For the 15th anniversary of the School of Communication, ECNU, the visual identity design of project is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom and creativity.
| Category | Award Status | Year | Designed For |
|---|---|---|---|
| Graphics, Illustration and Visual Communication Design | Bronze | 2022 | School of Communication, East China Normal University |
Platinum Design Award Winner: World-class, super excellent, highly professional, inspirational, creative and original design work that comply with industry best practices. Contributes 6 positive points towards rankings. Designers with higher scores are ranked at the very top.
Gold Design Award Winner : Super excellent and highly professional, inspirational, creative and original design work that comply with industry best practices. Contributes 5 positive points towards rankings. Designers with higher scores are ranked at the very top.
Silver Design Award Winner : Excellent and professional, creative and original design work that comply with industry best practices. Contributes 4 positive points towards rankings. Designers with higher scores are ranked at the very top.
Bronze Design Award Winner : Excellent and professional and creative design work that comply with industry best practices. Contributes 3 positive points towards rankings. Designers with higher scores are ranked at the very top.
Iron Design Award Winner : Excellent and professional design work that comply with industry best practices. Contributes 2 positive points towards rankings. Designers with higher scores are ranked at the very top.
A' Design Award is one of the World’s largest and most influential design accolades, organized in all creative industries and economic sectors, accepting concept and realized designs from all countries and all entities. The ultimate aim of A’ Design Award is to create a global appreciation and understanding of good design, to push designers worldwide to create superior products, projects and experiences that benefit and advance society.
