Menghao zeng

China | Total Awards: 9 | Total Score: 35

CSD Chushan Design is a full-stack product strategy service brand and one of China's most professional brand power innovation agencies. With "Growth Services" as its core driving force, we leverage Stanford University's Design Thinking methodology - the 7D Creation Method - to help enterprises achieve growth in brand power and product capabilities. Our comprehensive services encompass the entire value chain, including: Strategic Opportunity Insights, Product Pre-concept Exploration, User Empathy Research & Product Definition, Design Definition, Product Development & Implementation, and Brand Marketing. We provide end-to-end solutions that bridge strategic planning to market execution, empowering brands to transform insights into impactful business outcomes.

Menghao zeng Specializations and Capabilities

Category	Ranking	Awards	Score
Packaging Design	23	7	28
Graphics, Illustration and Visual Communication Design	98	2	7

Statistical Data on Menghao zeng

Awards Distribution

Award Categories

Overall Statistics

Total Awards: 9
Total Score: 35
Average Score: 3.89
Top Categories:
- 7 awards in Packaging Design Worldwide.
- 2 awards in Graphics, Illustration and Visual Communication Design Worldwide.

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Featured Award-Winning Designs of Menghao zeng

Gushu Jinzhu

Gushu Jinzhu

Primary Function

Dried Fruit Packaging

Description

Inspired by ancient wild longan trees, this design blends Eastern heritage with modern sustainability. The Heaven-Earth box showcases gold-foiled tree rings and Loong scale patterns, with engraved Twin Loong motifs. Inside, a vintage craft poster and Song Dynasty teacup pair with 4 reusable acrylic jars. By reimagining heritage elements like Celadon ceramics and Loong symbolism into modular reusable systems, the packaging balances aesthetics with circular design principles.

Details

Category	Award Status	Year	Designed For
Packaging Design	Gold	2025	Shenzhen Chushan Design Culture Group Co., Ltd.

Menhao Tea

Menhao Tea

Primary Function

Archival Collection Case

Description

Inspired by 19th-century botanical archives, this system reengineers tea evaluation through scientific visualization. A biological phylogenetic tree maps six tea categories with craft-tea terroir coordinates, processing timelines, and flavor matrices, establishing an academic archival framework. The archival case employs bronze hot foil stamping for botanical motifs and silver parameter indicators, while the cotton cord closure system recreates document retrieval rituals. Tactile interaction enhances historical research dimensions.

Details

Category	Award Status	Year	Designed For
Packaging Design	Gold	2025	Shenzhen Chushan Design Culture Group Co., Ltd.

Golden Seasons Brick

Golden Seasons Brick

Primary Function

Tea Trekker Kit

Description

This innovative packaging reimagines Pu'er tea rituals through metric poetry: each 4g compressed brick (echoing four seasons phonetically) becomes a drinkable calendar. By translating grams into seasons via homophonic design, the system embeds cultural heritage into modern rituals. Tactile engagement is prioritized: unboxing the belly band mimics unrolling ancient scrolls, with fingerprint friendly edges inviting rediscovery of China's tea legacy.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2025	Shenzhen Chushan Design Culture Group Co., Ltd.

Wanmu Qianjin

Wanmu Qianjin

Primary Function

Astragalus Tea Packaging

Description

The Wanmu Qianjin gift set centers on Saihanba's ecological marvels, seamlessly merging Qing imperial hunting heritage with minimalist design. Gilded seals and forest motifs visualize Heaven-Human Unity philosophy and desert control ethos. By interweaving forest, seal, herb canon symbols and a sapling planting initiative per purchase, it unifies artistic value, cultural legacy, and commercial innovation, crafting a premium wellness gift with distinctive market positioning.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2025	Shenzhen Chushan Design Culture Group Co., Ltd.

Xuannao Master Cha

Xuannao Master Cha

Primary Function

Brand Identity

Description

Introducing Xuannao Oriental Daqi Tea enticing Chinese consumers with sparkling tea. Drawing inspiration from Chinese Qigong and the cherished panda, the logo grounds the brand in local culture, bridging any cultural gaps and visually blending tea with bubbles. Chinese virtues like courage, magnanimity, and confidence are metaphorically mirrored in the bubbles of sparkling drinks, encapsulated as Daqi, signifying generosity and inclusivity. Thus, a sparkling tea tailored to the eastern taste buds emerges. In the east, perhaps, sparkling water could be known as Daqi Tea.

Details

Category	Award Status	Year	Designed For
Graphics, Illustration and Visual Communication Design	Silver	2024	Shenzhen Chushan Design Culture Group Co., Ltd.

Long Xi

Long Xi

Primary Function

Incense Stick Packaging

Description

This packaging cleverly blends wood and aluminum-coated bags to showcase a fusion of modern technology and Eastern culture. With a sliding wooden box for easy access, its interior stack design, topped with sponge pad cardboard, protects the product and offers branding opportunities. The bottom accessory box, featuring a convenient handle, allows easy retrieval. Its stacked structure minimizes size, saving on transportation costs while ensuring product safety. This design meets practical needs and conveys a unique bronze culture experience in line with the brand.

Details

Category	Award Status	Year	Designed For
Packaging Design	Silver	2024	Shenzhen Chushan Design Culture Group Co., Ltd.

KaiGua

KaiGua

Primary Function

Hanging Ear Tea Bag Packaging

Description

Kai Gua reimagines traditional tea rituals by blending Eastern divination with modern convenience. Inspired by the Yi Ching, this hanging ear tea bag set turns the act of opening a tea bag into a symbolic activation of luck. Each of the five tea flavors corresponds to an auspicious hexagram, allowing users to draw inspiration while enjoying their tea. The interactive packaging and spiritual symbolism make every brew a moment of both refreshment and enlightenment.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2025	Shenzhen Chushan Design Culture Group Co., Ltd.

Atb

Atb

Primary Function

Brand Identity

Description

The brand name Atb, representing All The Best, draws inspiration from a gorilla for its logo. To evoke feelings of safety and technology, the concept merges the gorilla with futuristic elements, creating a dual attribute gorilla totem. Addressing packaging needs across three categories: high end, trendy, and regular. The design incorporates a gorilla troop concept as visual anchors. These serve to maintain a consistent brand tone while introducing distinct stylistic attributes for each product category. The brand is committed to conveying concepts of safety, reliability, and cutting-edge.

Details

Category	Award Status	Year	Designed For
Graphics, Illustration and Visual Communication Design	Bronze	2024	Shenzhen Chushan Design Culture Group Co., Ltd.

Prominent Chicheng

Prominent Chicheng

Primary Function

Jewelry Packaging

Description

Prominent Chicheng jewelry is inspired by Chinese bronze culture, embodying rust aesthetics and the emotional connection to tiger symbols. It reflects Eastern wisdom of bravery, exploration, and loyalty. The packaging challenges traditional aesthetics, integrating with product design to symbolize the beauty of time's passage. Modular design enhances user experience, while hidden feet ensure safety. Pioneering rust aesthetics amplifies emotional value, fostering positivity. Using eco friendly materials promotes sustainability.

Details

Category	Award Status	Year	Designed For
Packaging Design	Bronze	2024	Shenzhen Chushan Design Culture Group Co., Ltd.

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