China | Total Awards: 4 | Total Score: 14
Menghao zeng Specializations and Capabilities
| Category | Ranking | Awards | Score |
|---|---|---|---|
| Packaging Design | 140 | 2 | 7 |
| Graphics, Illustration and Visual Communication Design | 88 | 2 | 7 |
| Category | Ranking | Awards | Score |
|---|---|---|---|
| Packaging Design | 140 | 2 | 7 |
| Graphics, Illustration and Visual Communication Design | 88 | 2 | 7 |
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Read The InterviewBrand Identity
Introducing Xuannao Oriental Daqi Tea enticing Chinese consumers with sparkling tea. Drawing inspiration from Chinese Qigong and the cherished panda, the logo grounds the brand in local culture, bridging any cultural gaps and visually blending tea with bubbles. Chinese virtues like courage, magnanimity, and confidence are metaphorically mirrored in the bubbles of sparkling drinks, encapsulated as Daqi, signifying generosity and inclusivity. Thus, a sparkling tea tailored to the eastern taste buds emerges. In the east, perhaps, sparkling water could be known as Daqi Tea.
| Category | Award Status | Year | Designed For |
|---|---|---|---|
| Graphics, Illustration and Visual Communication Design | Silver | 2024 | Shenzhen Chushan Design Culture Group Co., Ltd. |
Incense Stick Packaging
This packaging cleverly blends wood and aluminum-coated bags to showcase a fusion of modern technology and Eastern culture. With a sliding wooden box for easy access, its interior stack design, topped with sponge pad cardboard, protects the product and offers branding opportunities. The bottom accessory box, featuring a convenient handle, allows easy retrieval. Its stacked structure minimizes size, saving on transportation costs while ensuring product safety. This design meets practical needs and conveys a unique bronze culture experience in line with the brand.
| Category | Award Status | Year | Designed For |
|---|---|---|---|
| Packaging Design | Silver | 2024 | Shenzhen Chushan Design Culture Group Co., Ltd. |
Brand Identity
The brand name Atb, representing All The Best, draws inspiration from a gorilla for its logo. To evoke feelings of safety and technology, the concept merges the gorilla with futuristic elements, creating a dual attribute gorilla totem. Addressing packaging needs across three categories: high end, trendy, and regular. The design incorporates a gorilla troop concept as visual anchors. These serve to maintain a consistent brand tone while introducing distinct stylistic attributes for each product category. The brand is committed to conveying concepts of safety, reliability, and cutting-edge.
| Category | Award Status | Year | Designed For |
|---|---|---|---|
| Graphics, Illustration and Visual Communication Design | Bronze | 2024 | Shenzhen Chushan Design Culture Group Co., Ltd. |
Jewelry Packaging
Prominent Chicheng jewelry is inspired by Chinese bronze culture, embodying rust aesthetics and the emotional connection to tiger symbols. It reflects Eastern wisdom of bravery, exploration, and loyalty. The packaging challenges traditional aesthetics, integrating with product design to symbolize the beauty of time's passage. Modular design enhances user experience, while hidden feet ensure safety. Pioneering rust aesthetics amplifies emotional value, fostering positivity. Using eco friendly materials promotes sustainability.
| Category | Award Status | Year | Designed For |
|---|---|---|---|
| Packaging Design | Bronze | 2024 | Shenzhen Chushan Design Culture Group Co., Ltd. |
Platinum Design Award Winner: World-class, super excellent, highly professional, inspirational, creative and original design work that comply with industry best practices. Contributes 6 positive points towards rankings. Designers with higher scores are ranked at the very top.
Gold Design Award Winner : Super excellent and highly professional, inspirational, creative and original design work that comply with industry best practices. Contributes 5 positive points towards rankings. Designers with higher scores are ranked at the very top.
Silver Design Award Winner : Excellent and professional, creative and original design work that comply with industry best practices. Contributes 4 positive points towards rankings. Designers with higher scores are ranked at the very top.
Bronze Design Award Winner : Excellent and professional and creative design work that comply with industry best practices. Contributes 3 positive points towards rankings. Designers with higher scores are ranked at the very top.
Iron Design Award Winner : Excellent and professional design work that comply with industry best practices. Contributes 2 positive points towards rankings. Designers with higher scores are ranked at the very top.
A' Design Award is one of the World’s largest and most influential design accolades, organized in all creative industries and economic sectors, accepting concept and realized designs from all countries and all entities. The ultimate aim of A’ Design Award is to create a global appreciation and understanding of good design, to push designers worldwide to create superior products, projects and experiences that benefit and advance society.
